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    <lastmod>2024-01-19</lastmod>
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      <image:title>about - Contact us</image:title>
      <image:caption>hello@social-voltage.com Facebook Instagram Twitter</image:caption>
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    <lastmod>2024-01-19</lastmod>
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      <image:title>home - What do we do?</image:title>
      <image:caption>We offer specialist services for brands who want to put a spark in their socials. From strategy development and content planning to community management and analysis, we offer a range of services to help you achieve your goals. From social and digital strategy right through to speaking directly to your fans, we offer plans and services to suit any project.</image:caption>
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      <image:title>home - Who are we?</image:title>
      <image:caption>We are a social media agency passionate about people. We help brands identify who they speak to and what they should say. We are here to help your brand stay current.</image:caption>
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    <lastmod>2020-11-21</lastmod>
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    <loc>https://www.social-voltage.com/work-and-case-studies</loc>
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    <lastmod>2024-04-12</lastmod>
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  <url>
    <loc>https://www.social-voltage.com/work-and-case-studies/good-food-closure</loc>
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    <priority>0.5</priority>
    <lastmod>2020-07-13</lastmod>
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      <image:title>work - Good Food Closure - Good Food Closure</image:title>
      <image:caption>In 2019, Food Network acquired the Good Food channel and all of its relevant content. As part of this, Good Food channel was closed and current viewers were directed to watch their British food favourites over on Food Network - which was then known largely for its American cooking content. In order to make the transition as smooth as possible, a comms plan was established for social enquiries and a Good Food viewer-specific promo was created that went out on air. Alongside this, an extensive social campaign was launched to create social-first content with all of the British food talent coming to Food Network to show the wealth of great shows coming to the channel. This included Rachel Khoo, Paul Hollywood and Jack Stein, to name a few, and the content created included TX static posts and engaging social video content. Skills/Experience - Social listening - Strategy - Community Management - Content creation Objective To ensure all Good Food viewers know about the channel closure and movement of their favourite shows over to Food Network Convert viewers to switch on to Food Network for their British food favourites Position Food Network as the home of Good Food</image:caption>
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    <loc>https://www.social-voltage.com/work-and-case-studies/la-perla</loc>
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    <lastmod>2020-09-03</lastmod>
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      <image:title>work - La Perla - La Perla</image:title>
      <image:caption>In March, we were asked to manage the global social media for La Perla, a luxury heritage lingerie brand with over 60 years’ experience. La Perla already had a sizeable social following across their portfolio, but they were looking for increased engagement and platform growth as well as a robust content strategy to ensure each of their audiences were being catered for. We worked closely with the marketing team to ensure we were capitalising on all major events coming up and taking a social-first approach to each one, as well as proposing new and exciting social activations for La Perla to try on their platforms to further build on their brand awareness. IGTV Digital Styling Series La Perla hadn’t yet used IGTV so working with their events team, we proposed an IGTV Digital Styling Series that could be a long running format for them to continue on their platform and allow them to show the evolution of their brand and continue to reach new audiences. Teaming up with 4 influencers, we created a 4-part series with each influencer having her own IGTV episode. Self-shot at their homes, each influencer showcased a number of La Perla products and discussed how she would style each piece. Store Traffic With stores being closed during lockdown, we wanted to ensure that our new store openings reached a wide audience online as well as drove people to shop in store. It was also important to ensure that our customers felt comfortable revisiting our stores and the aim was to clearly convey the safety measures in place at each one. Maison 25 Maison is one of La Perla’s most coveted collections and this year Maison is celebrating its 25th anniversary by launching a brand-new Maison line as well as launching their exclusive new line, Maison Rainbow. We wanted to create a real buzz online around the anniversary and the new ranges with exciting social initiatives. The day before the new collection was available online, we created a social-exclusive pre-sale on Instagram Stories which allowed customers to shop a selection of the Rainbow collection 24 hours before it was available to the general public. Community Management Alongside the social initiatives, we were also responsible for ensuring a consistent presence on social media and providing a high level of community management across all of their platforms.</image:caption>
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      <image:title>work - La Perla</image:title>
      <image:caption>Store Traffic Project</image:caption>
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      <image:title>work - La Perla</image:title>
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      <image:title>work - La Perla</image:title>
      <image:caption>Store Traffic Project</image:caption>
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      <image:title>work - La Perla</image:title>
      <image:caption>Store Traffic Project</image:caption>
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    <image:image>
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      <image:title>work - La Perla</image:title>
      <image:caption>Beyonce in La Perla</image:caption>
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      <image:title>work - La Perla</image:title>
      <image:caption>Maison 25 - Instagram Stories 24 Hour Pre-Sale</image:caption>
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    <image:image>
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      <image:title>work - La Perla</image:title>
      <image:caption>IGTV Digital Styling Series with Sabina Socol</image:caption>
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    <image:image>
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      <image:title>work - La Perla</image:title>
      <image:caption>Maison 25 - Instagram Grid Takeover</image:caption>
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      <image:title>work - La Perla</image:title>
      <image:caption>Eid Mubarak Wishes with Rawan</image:caption>
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      <image:title>work - La Perla</image:title>
      <image:caption>IGTV Digital Styling Series with Giorgina Clavarino</image:caption>
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      <image:title>work - La Perla</image:title>
      <image:caption>Dreamcatcher - Instagram Grid Takeover</image:caption>
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    <loc>https://www.social-voltage.com/work-and-case-studies/itvx-launch</loc>
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    <lastmod>2023-10-19</lastmod>
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      <image:title>work - ITVX Launch</image:title>
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      <image:title>work - ITVX Launch</image:title>
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    <loc>https://www.social-voltage.com/work-and-case-studies/beavertown-corner-pin-pub</loc>
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    <lastmod>2023-10-23</lastmod>
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      <image:title>work - Beavertown - Corner Pin Pub</image:title>
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      <image:title>work - Beavertown - Corner Pin Pub</image:title>
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      <image:title>work - Beavertown - Corner Pin Pub</image:title>
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      <image:title>work - Beavertown - Corner Pin Pub</image:title>
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      <image:title>work - Beavertown - Corner Pin Pub</image:title>
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    <loc>https://www.social-voltage.com/work-and-case-studies/uber-eats</loc>
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    <lastmod>2023-10-23</lastmod>
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      <image:title>work - Uber Eats</image:title>
    </image:image>
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      <image:title>work - Uber Eats</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/a8024ac9-f565-4197-873a-92f4ddd28b75/Screenshot+2023-10-23+at+5.38.20+pm.png</image:loc>
      <image:title>work - Uber Eats</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/577fca17-e2fa-4cac-ad4e-38434a6c39c3/Screenshot+2023-10-23+at+5.38.35+pm.png</image:loc>
      <image:title>work - Uber Eats</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.social-voltage.com/work-and-case-studies/uber</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/d759985f-4587-43fc-bc68-f1bea28c563b/Screenshot+2023-10-23+at+5.50.44+pm.png</image:loc>
      <image:title>work - Uber</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/54d2ea4e-1ab9-40bb-947e-03c51f5f2581/Screenshot+2023-10-23+at+5.50.51+pm.png</image:loc>
      <image:title>work - Uber</image:title>
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    <image:image>
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      <image:title>work - Uber</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/5995adb9-a404-4d91-92b0-4d76eea9fa66/Screenshot+2023-10-23+at+5.52.04+pm.png</image:loc>
      <image:title>work - Uber</image:title>
    </image:image>
    <image:image>
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      <image:title>work - Uber</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/4755faf3-70fd-4ff4-a656-120266863430/Screenshot+2023-10-23+at+5.52.26+pm.png</image:loc>
      <image:title>work - Uber</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/5b51edb8-366b-45fc-b64d-dc3d823795a4/Screenshot+2023-10-23+at+5.52.38+pm.png</image:loc>
      <image:title>work - Uber</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/ce70ddb9-f270-4df5-bda2-3a9e84cf4ef5/Screenshot+2023-10-23+at+5.52.49+pm.png</image:loc>
      <image:title>work - Uber</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/fd2179bb-6c7d-4e93-8851-c31c8e04171b/Screenshot+2023-10-23+at+5.53.00+pm.png</image:loc>
      <image:title>work - Uber</image:title>
    </image:image>
    <image:image>
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      <image:title>work - Uber</image:title>
    </image:image>
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  <url>
    <loc>https://www.social-voltage.com/work-and-case-studies/big-brother</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-19</lastmod>
  </url>
  <url>
    <loc>https://www.social-voltage.com/work-and-case-studies/im-a-celebrity-get-me-out-of-here</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/ba1739eb-701a-4d6e-92b6-fd62817cce0f/sam-thompson-im-a-celeb-won.jpg</image:loc>
    </image:image>
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  <url>
    <loc>https://www.social-voltage.com/work-and-case-studies/spitting-image</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/1605976084187-IMGMRVLHQ15XPMUX74NH/NINTCHDBPICT000611520954.jpg</image:loc>
      <image:title>work - Spitting Image - Spitting Image</image:title>
      <image:caption>To launch the brand new series of Spitting Image, we worked with the BritBox team to formulate a community management plan to not only monitor all conversation and mentions around the show, but to also tap into similar fan groups who might also enjoy viewing the show. The return of Spitting Image was an exciting launch for the platform as it was the first BritBox Original, and the return of an 80s classic with a 2020 twist. We worked closely with the marketing team to make sure we were making the most of the social talking points when managing the community and worked in tandem with BritBox’s social media team to make sure we could collaborate on content going out from the social pages.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.social-voltage.com/work-and-case-studies/mission-accessible</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/1605977189294-XK7T1HAMT5K0DB142OAO/Screenshot+2020-11-21+at+16.41.01.png</image:loc>
      <image:title>work - Mission: Accessible with Rosie Jones</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/1605977198713-AUUM9T7DMLY8Z3KY27VQ/Screenshot+2020-11-21+at+16.41.17.png</image:loc>
      <image:title>work - Mission: Accessible with Rosie Jones</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.social-voltage.com/work-and-case-studies/sanditon</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e7b6d9be5eed54b7b7c2d99/1623752138530-N7P57C7GCY2VLMUIW4RH/Screenshot+2021-06-15+at+11.06.42+am.png</image:loc>
      <image:title>work - Sanditon - Sanditon</image:title>
      <image:caption>To announce that the much-loved period drama Sanditon was returning to screens, we worked closely with the BritBox team on their announcement plans as well as a community management strategy to monitor and engage with all conversation around the show’s announcement. The return of Sanditon was exciting news for the platform as fans of the show had been calling out for its return, so the announcement was met with a huge response online. We worked closely with the marketing team to make sure we were making the most of the news when managing the community and worked in tandem with the production team to make sure we could collaborate on content going out from the social pages. All conversational talking points were fed back to the marketing team, as well as a report on how the announcement performed across all channels.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.social-voltage.com/work-and-case-studies/ruby-wax</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-12</lastmod>
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    </image:image>
  </url>
  <url>
    <loc>https://www.social-voltage.com/work-and-case-studies/celebrity-big-brother</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-12</lastmod>
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    </image:image>
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