Ruby Wax was looking for a social team with experience in entertainment to not only grow and help manage her social media presence, but to also work closely with her wider team on promoting her many projects, partnerships and campaigns. This also included working closely with her mental health charity, Frazzled Café, to help spread the word about the amazing work they do facilitating safe spaces for people to come and talk with others about their own mental health struggles.

Not only is Ruby a well-known TV personality, she is also a passionate mental health campaigner and has been awarded an OBE for her services to mental health. She’s a best-selling author and has penned seven books to date, from mindfulness guides to modern day musings.

In 2023 she released her latest book, I’m Not As Well As I Thought I Was, which she then toured across the country as a one-woman show of the same name.

We worked closely with Ruby to understand her priorities and ambitions with her social media as well as her projects and campaigns to ensure that her social media management felt like an extension of Ruby herself.