Good Food Closure
In 2019, Food Network acquired the Good Food channel and all of its relevant content.
As part of this, Good Food channel was closed and current viewers were directed to watch their British food favourites over on Food Network - which was then known largely for its American cooking content.
In order to make the transition as smooth as possible, a comms plan was established for social enquiries and a Good Food viewer-specific promo was created that went out on air.
Alongside this, an extensive social campaign was launched to create social-first content with all of the British food talent coming to Food Network to show the wealth of great shows coming to the channel. This included Rachel Khoo, Paul Hollywood and Jack Stein, to name a few, and the content created included TX static posts and engaging social video content.
Skills/Experience
- Social listening
- Strategy
- Community Management
- Content creation
Objective
To ensure all Good Food viewers know about the channel closure and movement of their favourite shows over to Food Network
Convert viewers to switch on to Food Network for their British food favourites
Position Food Network as the home of Good Food