La Perla
In March, we were asked to manage the global social media for La Perla, a luxury heritage lingerie brand with over 60 years’ experience.
La Perla already had a sizeable social following across their portfolio, but they were looking for increased engagement and platform growth as well as a robust content strategy to ensure each of their audiences were being catered for.
We worked closely with the marketing team to ensure we were capitalising on all major events coming up and taking a social-first approach to each one, as well as proposing new and exciting social activations for La Perla to try on their platforms to further build on their brand awareness.
IGTV Digital Styling Series
La Perla hadn’t yet used IGTV so working with their events team, we proposed an IGTV Digital Styling Series that could be a long running format for them to continue on their platform and allow them to show the evolution of their brand and continue to reach new audiences. Teaming up with 4 influencers, we created a 4-part series with each influencer having her own IGTV episode. Self-shot at their homes, each influencer showcased a number of La Perla products and discussed how she would style each piece.
Store Traffic
With stores being closed during lockdown, we wanted to ensure that our new store openings reached a wide audience online as well as drove people to shop in store. It was also important to ensure that our customers felt comfortable revisiting our stores and the aim was to clearly convey the safety measures in place at each one.
Maison 25
Maison is one of La Perla’s most coveted collections and this year Maison is celebrating its 25th anniversary by launching a brand-new Maison line as well as launching their exclusive new line, Maison Rainbow. We wanted to create a real buzz online around the anniversary and the new ranges with exciting social initiatives. The day before the new collection was available online, we created a social-exclusive pre-sale on Instagram Stories which allowed customers to shop a selection of the Rainbow collection 24 hours before it was available to the general public.
Community Management
Alongside the social initiatives, we were also responsible for ensuring a consistent presence on social media and providing a high level of community management across all of their platforms.
