I’m A Celebrity returned in the winter of 2023 with an all-star cast.

Being such a popular programme, and with an iconic selection of camp mates, ITV knew that interacting with their viewers through iconic content moments and community management was key for the duration of the show being on air.

Working closely with the ITV team and the I’m A Celebrity production team, we worked on teasing the show coming as well as giving round the clock content and community management support for the show on both the ITV and ITVX’s platforms.

We provided live content creation every night to capitalise on those iconic jungle moments and ensured that these were shared on social to keep up with the conversation.

As well as content creation and community management, we also kept a close eye on conversations around individual camp mates to ensure a thorough report back to the ITV team to ensure we were acting with the correct duty of care.